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Hot cross buns blind taste-tested by people who’ve never tried them

Tasty! Photo / Unsplash

It’s a story as old as Easter itself: just as Christ did die on a cross and bunnies bounced around dropping chocolate pellets, so too did Auckland media sit down with the fanciest of artisanal breads and busily rank them. We at Ensemble are not immune from the charms of a hot cross bun challenge. But we conducted ours in a true ‘blind’ fashion for a truly impartial verdict.

Our testees, three food obsessed visitors from the States, not only don’t know their Daily Bread from their Bakers Delight, they’ve also never had a hot cross bun before.

“I don’t know,” one pondered mid-challenge. “What even is a hot cross bun supposed to be?” The result? Completely unbiased results that hang off the hook of one question: Does it taste good?

The method

It’s a serious business trying to get around Tāmaki bakeries the week before Easter. The first day we tried, Ima and Amano were sold out. We pre-ordered from several places the following day. 

Such foresight was however unnecessary at the supermarket and cheaper places. Due to the logistics involved in sourcing buns, we conducted our test on buns that had been purchased the day previously. We paid full price for all buns. 

We are hot cross bun purists and believe chocolate and fruit should not combine and as such, were ineligible for this challenge. 

Our very scientific bun tasting method.

A note on butter

There is a Danish word, tandsmør, which translates to ‘butter spread so thick you can see teeth marks when you bite into it’. Tandsmør shows that the Danish have an inherent grasp on hot cross bun philosophy, and for that reason it was crucial we had a Dane (albeit LA-based) in our test pool. The butter we used was Lewis Road Premium Seat Salt Crystals Butter.

The results (from worst to best)

7th place: Countdown traditional hot cross Buns 6 pack, $4.50

The Countdown bun. Underwhelming, but cost-effective.

“This one has a pretty cross.”

“Not my fave.”

“Chewy.”

“Neither here, nor there. This one feels store bought”.

6th place: Amano hot cross buns 6 pack, $20

We had high hopes for this one, but our panel were unimpressed.

“Smells very spicy, like Christmas.”

“Dense. Not as fluffy.”

“I like a little fluff where the butter can easily penetrate. This doesn’t have that”.

“It looks appealing.”

“I’m not mad about it. A little dense for my liking but the flavour is good.”

“Feels too cakey. Too dense, and the flavour’s not amazing.”

5th place: Farro traditional hot cross buns 6 pack, $10.49

“Hard, fluffy, delicious, chewy.”

 “A good ratio of raisins.”

“A bit bland. It’s a pinch doughy. But has a quite nice, sweet flavour.”

4th place: Ima hot cross buns 6 pack, $36

Auckland favourite Ima: "There's too much going on."

“This has a good cross”.

“It’s too much. I like the fluffy bready kind. This is too much and too dense. There’s too much going on inside. And on top.”

“Big whopper. Easily the most spices. Most fruit too. Feels fruit cakey. Dense and heavy. Quite delicious flavour though”. 

3rd place: The Clareville Bakery artisan hot cross buns 6 pack, $17.99

Clareville - "more of a fruitcake than a bun."

“Again, it’s more of a fruitcake than a bun for me.”

“The flavour is good but it’s a little crumbly. I like the fluffier ones.”

“Very good. Not too dense. Nice flavour.”

2nd place: Bakers Delight traditional hot cross buns 6 pack, $12

“This one has a rounder and somewhat crispy shell.”

“More cinnamon, more flavour.”

“Way fluffier. More spices coming through. More raisins. I really like this one. It has a nice look to it as well. Just perhaps a little dry.” 

1st place: Daily Bread hot cross buns 6 pack, $22

Only crumbs left from Daily Bread. The local institution and award-winners proving popular with our international guest who have never heard of them.

“Easily my favourite.”

“Lots of raisins, a good texture, nice and doughy with good layers, a good ratio of raisins and a good level of spice that’s not too overpowering.”

“Chewy outside with a fluffy interior, has a body to it, but is not too dense”

“Flavour is amazing and it has the right distribution of fruit and spice.”

“A complex and nuanced flavour profile. My favourite.” 

Creativity, evocative visual storytelling and good journalism come at a price. Support our work and join the Ensemble membership program
No items found.
Tasty! Photo / Unsplash

It’s a story as old as Easter itself: just as Christ did die on a cross and bunnies bounced around dropping chocolate pellets, so too did Auckland media sit down with the fanciest of artisanal breads and busily rank them. We at Ensemble are not immune from the charms of a hot cross bun challenge. But we conducted ours in a true ‘blind’ fashion for a truly impartial verdict.

Our testees, three food obsessed visitors from the States, not only don’t know their Daily Bread from their Bakers Delight, they’ve also never had a hot cross bun before.

“I don’t know,” one pondered mid-challenge. “What even is a hot cross bun supposed to be?” The result? Completely unbiased results that hang off the hook of one question: Does it taste good?

The method

It’s a serious business trying to get around Tāmaki bakeries the week before Easter. The first day we tried, Ima and Amano were sold out. We pre-ordered from several places the following day. 

Such foresight was however unnecessary at the supermarket and cheaper places. Due to the logistics involved in sourcing buns, we conducted our test on buns that had been purchased the day previously. We paid full price for all buns. 

We are hot cross bun purists and believe chocolate and fruit should not combine and as such, were ineligible for this challenge. 

Our very scientific bun tasting method.

A note on butter

There is a Danish word, tandsmør, which translates to ‘butter spread so thick you can see teeth marks when you bite into it’. Tandsmør shows that the Danish have an inherent grasp on hot cross bun philosophy, and for that reason it was crucial we had a Dane (albeit LA-based) in our test pool. The butter we used was Lewis Road Premium Seat Salt Crystals Butter.

The results (from worst to best)

7th place: Countdown traditional hot cross Buns 6 pack, $4.50

The Countdown bun. Underwhelming, but cost-effective.

“This one has a pretty cross.”

“Not my fave.”

“Chewy.”

“Neither here, nor there. This one feels store bought”.

6th place: Amano hot cross buns 6 pack, $20

We had high hopes for this one, but our panel were unimpressed.

“Smells very spicy, like Christmas.”

“Dense. Not as fluffy.”

“I like a little fluff where the butter can easily penetrate. This doesn’t have that”.

“It looks appealing.”

“I’m not mad about it. A little dense for my liking but the flavour is good.”

“Feels too cakey. Too dense, and the flavour’s not amazing.”

5th place: Farro traditional hot cross buns 6 pack, $10.49

“Hard, fluffy, delicious, chewy.”

 “A good ratio of raisins.”

“A bit bland. It’s a pinch doughy. But has a quite nice, sweet flavour.”

4th place: Ima hot cross buns 6 pack, $36

Auckland favourite Ima: "There's too much going on."

“This has a good cross”.

“It’s too much. I like the fluffy bready kind. This is too much and too dense. There’s too much going on inside. And on top.”

“Big whopper. Easily the most spices. Most fruit too. Feels fruit cakey. Dense and heavy. Quite delicious flavour though”. 

3rd place: The Clareville Bakery artisan hot cross buns 6 pack, $17.99

Clareville - "more of a fruitcake than a bun."

“Again, it’s more of a fruitcake than a bun for me.”

“The flavour is good but it’s a little crumbly. I like the fluffier ones.”

“Very good. Not too dense. Nice flavour.”

2nd place: Bakers Delight traditional hot cross buns 6 pack, $12

“This one has a rounder and somewhat crispy shell.”

“More cinnamon, more flavour.”

“Way fluffier. More spices coming through. More raisins. I really like this one. It has a nice look to it as well. Just perhaps a little dry.” 

1st place: Daily Bread hot cross buns 6 pack, $22

Only crumbs left from Daily Bread. The local institution and award-winners proving popular with our international guest who have never heard of them.

“Easily my favourite.”

“Lots of raisins, a good texture, nice and doughy with good layers, a good ratio of raisins and a good level of spice that’s not too overpowering.”

“Chewy outside with a fluffy interior, has a body to it, but is not too dense”

“Flavour is amazing and it has the right distribution of fruit and spice.”

“A complex and nuanced flavour profile. My favourite.” 

Creativity, evocative visual storytelling and good journalism come at a price. Support our work and join the Ensemble membership program
No items found.

Hot cross buns blind taste-tested by people who’ve never tried them

Tasty! Photo / Unsplash

It’s a story as old as Easter itself: just as Christ did die on a cross and bunnies bounced around dropping chocolate pellets, so too did Auckland media sit down with the fanciest of artisanal breads and busily rank them. We at Ensemble are not immune from the charms of a hot cross bun challenge. But we conducted ours in a true ‘blind’ fashion for a truly impartial verdict.

Our testees, three food obsessed visitors from the States, not only don’t know their Daily Bread from their Bakers Delight, they’ve also never had a hot cross bun before.

“I don’t know,” one pondered mid-challenge. “What even is a hot cross bun supposed to be?” The result? Completely unbiased results that hang off the hook of one question: Does it taste good?

The method

It’s a serious business trying to get around Tāmaki bakeries the week before Easter. The first day we tried, Ima and Amano were sold out. We pre-ordered from several places the following day. 

Such foresight was however unnecessary at the supermarket and cheaper places. Due to the logistics involved in sourcing buns, we conducted our test on buns that had been purchased the day previously. We paid full price for all buns. 

We are hot cross bun purists and believe chocolate and fruit should not combine and as such, were ineligible for this challenge. 

Our very scientific bun tasting method.

A note on butter

There is a Danish word, tandsmør, which translates to ‘butter spread so thick you can see teeth marks when you bite into it’. Tandsmør shows that the Danish have an inherent grasp on hot cross bun philosophy, and for that reason it was crucial we had a Dane (albeit LA-based) in our test pool. The butter we used was Lewis Road Premium Seat Salt Crystals Butter.

The results (from worst to best)

7th place: Countdown traditional hot cross Buns 6 pack, $4.50

The Countdown bun. Underwhelming, but cost-effective.

“This one has a pretty cross.”

“Not my fave.”

“Chewy.”

“Neither here, nor there. This one feels store bought”.

6th place: Amano hot cross buns 6 pack, $20

We had high hopes for this one, but our panel were unimpressed.

“Smells very spicy, like Christmas.”

“Dense. Not as fluffy.”

“I like a little fluff where the butter can easily penetrate. This doesn’t have that”.

“It looks appealing.”

“I’m not mad about it. A little dense for my liking but the flavour is good.”

“Feels too cakey. Too dense, and the flavour’s not amazing.”

5th place: Farro traditional hot cross buns 6 pack, $10.49

“Hard, fluffy, delicious, chewy.”

 “A good ratio of raisins.”

“A bit bland. It’s a pinch doughy. But has a quite nice, sweet flavour.”

4th place: Ima hot cross buns 6 pack, $36

Auckland favourite Ima: "There's too much going on."

“This has a good cross”.

“It’s too much. I like the fluffy bready kind. This is too much and too dense. There’s too much going on inside. And on top.”

“Big whopper. Easily the most spices. Most fruit too. Feels fruit cakey. Dense and heavy. Quite delicious flavour though”. 

3rd place: The Clareville Bakery artisan hot cross buns 6 pack, $17.99

Clareville - "more of a fruitcake than a bun."

“Again, it’s more of a fruitcake than a bun for me.”

“The flavour is good but it’s a little crumbly. I like the fluffier ones.”

“Very good. Not too dense. Nice flavour.”

2nd place: Bakers Delight traditional hot cross buns 6 pack, $12

“This one has a rounder and somewhat crispy shell.”

“More cinnamon, more flavour.”

“Way fluffier. More spices coming through. More raisins. I really like this one. It has a nice look to it as well. Just perhaps a little dry.” 

1st place: Daily Bread hot cross buns 6 pack, $22

Only crumbs left from Daily Bread. The local institution and award-winners proving popular with our international guest who have never heard of them.

“Easily my favourite.”

“Lots of raisins, a good texture, nice and doughy with good layers, a good ratio of raisins and a good level of spice that’s not too overpowering.”

“Chewy outside with a fluffy interior, has a body to it, but is not too dense”

“Flavour is amazing and it has the right distribution of fruit and spice.”

“A complex and nuanced flavour profile. My favourite.” 

No items found.
Creativity, evocative visual storytelling and good journalism come at a price. Support our work and join the Ensemble membership program

Hot cross buns blind taste-tested by people who’ve never tried them

Tasty! Photo / Unsplash

It’s a story as old as Easter itself: just as Christ did die on a cross and bunnies bounced around dropping chocolate pellets, so too did Auckland media sit down with the fanciest of artisanal breads and busily rank them. We at Ensemble are not immune from the charms of a hot cross bun challenge. But we conducted ours in a true ‘blind’ fashion for a truly impartial verdict.

Our testees, three food obsessed visitors from the States, not only don’t know their Daily Bread from their Bakers Delight, they’ve also never had a hot cross bun before.

“I don’t know,” one pondered mid-challenge. “What even is a hot cross bun supposed to be?” The result? Completely unbiased results that hang off the hook of one question: Does it taste good?

The method

It’s a serious business trying to get around Tāmaki bakeries the week before Easter. The first day we tried, Ima and Amano were sold out. We pre-ordered from several places the following day. 

Such foresight was however unnecessary at the supermarket and cheaper places. Due to the logistics involved in sourcing buns, we conducted our test on buns that had been purchased the day previously. We paid full price for all buns. 

We are hot cross bun purists and believe chocolate and fruit should not combine and as such, were ineligible for this challenge. 

Our very scientific bun tasting method.

A note on butter

There is a Danish word, tandsmør, which translates to ‘butter spread so thick you can see teeth marks when you bite into it’. Tandsmør shows that the Danish have an inherent grasp on hot cross bun philosophy, and for that reason it was crucial we had a Dane (albeit LA-based) in our test pool. The butter we used was Lewis Road Premium Seat Salt Crystals Butter.

The results (from worst to best)

7th place: Countdown traditional hot cross Buns 6 pack, $4.50

The Countdown bun. Underwhelming, but cost-effective.

“This one has a pretty cross.”

“Not my fave.”

“Chewy.”

“Neither here, nor there. This one feels store bought”.

6th place: Amano hot cross buns 6 pack, $20

We had high hopes for this one, but our panel were unimpressed.

“Smells very spicy, like Christmas.”

“Dense. Not as fluffy.”

“I like a little fluff where the butter can easily penetrate. This doesn’t have that”.

“It looks appealing.”

“I’m not mad about it. A little dense for my liking but the flavour is good.”

“Feels too cakey. Too dense, and the flavour’s not amazing.”

5th place: Farro traditional hot cross buns 6 pack, $10.49

“Hard, fluffy, delicious, chewy.”

 “A good ratio of raisins.”

“A bit bland. It’s a pinch doughy. But has a quite nice, sweet flavour.”

4th place: Ima hot cross buns 6 pack, $36

Auckland favourite Ima: "There's too much going on."

“This has a good cross”.

“It’s too much. I like the fluffy bready kind. This is too much and too dense. There’s too much going on inside. And on top.”

“Big whopper. Easily the most spices. Most fruit too. Feels fruit cakey. Dense and heavy. Quite delicious flavour though”. 

3rd place: The Clareville Bakery artisan hot cross buns 6 pack, $17.99

Clareville - "more of a fruitcake than a bun."

“Again, it’s more of a fruitcake than a bun for me.”

“The flavour is good but it’s a little crumbly. I like the fluffier ones.”

“Very good. Not too dense. Nice flavour.”

2nd place: Bakers Delight traditional hot cross buns 6 pack, $12

“This one has a rounder and somewhat crispy shell.”

“More cinnamon, more flavour.”

“Way fluffier. More spices coming through. More raisins. I really like this one. It has a nice look to it as well. Just perhaps a little dry.” 

1st place: Daily Bread hot cross buns 6 pack, $22

Only crumbs left from Daily Bread. The local institution and award-winners proving popular with our international guest who have never heard of them.

“Easily my favourite.”

“Lots of raisins, a good texture, nice and doughy with good layers, a good ratio of raisins and a good level of spice that’s not too overpowering.”

“Chewy outside with a fluffy interior, has a body to it, but is not too dense”

“Flavour is amazing and it has the right distribution of fruit and spice.”

“A complex and nuanced flavour profile. My favourite.” 

Creativity, evocative visual storytelling and good journalism come at a price. Support our work and join the Ensemble membership program
No items found.
Tasty! Photo / Unsplash

It’s a story as old as Easter itself: just as Christ did die on a cross and bunnies bounced around dropping chocolate pellets, so too did Auckland media sit down with the fanciest of artisanal breads and busily rank them. We at Ensemble are not immune from the charms of a hot cross bun challenge. But we conducted ours in a true ‘blind’ fashion for a truly impartial verdict.

Our testees, three food obsessed visitors from the States, not only don’t know their Daily Bread from their Bakers Delight, they’ve also never had a hot cross bun before.

“I don’t know,” one pondered mid-challenge. “What even is a hot cross bun supposed to be?” The result? Completely unbiased results that hang off the hook of one question: Does it taste good?

The method

It’s a serious business trying to get around Tāmaki bakeries the week before Easter. The first day we tried, Ima and Amano were sold out. We pre-ordered from several places the following day. 

Such foresight was however unnecessary at the supermarket and cheaper places. Due to the logistics involved in sourcing buns, we conducted our test on buns that had been purchased the day previously. We paid full price for all buns. 

We are hot cross bun purists and believe chocolate and fruit should not combine and as such, were ineligible for this challenge. 

Our very scientific bun tasting method.

A note on butter

There is a Danish word, tandsmør, which translates to ‘butter spread so thick you can see teeth marks when you bite into it’. Tandsmør shows that the Danish have an inherent grasp on hot cross bun philosophy, and for that reason it was crucial we had a Dane (albeit LA-based) in our test pool. The butter we used was Lewis Road Premium Seat Salt Crystals Butter.

The results (from worst to best)

7th place: Countdown traditional hot cross Buns 6 pack, $4.50

The Countdown bun. Underwhelming, but cost-effective.

“This one has a pretty cross.”

“Not my fave.”

“Chewy.”

“Neither here, nor there. This one feels store bought”.

6th place: Amano hot cross buns 6 pack, $20

We had high hopes for this one, but our panel were unimpressed.

“Smells very spicy, like Christmas.”

“Dense. Not as fluffy.”

“I like a little fluff where the butter can easily penetrate. This doesn’t have that”.

“It looks appealing.”

“I’m not mad about it. A little dense for my liking but the flavour is good.”

“Feels too cakey. Too dense, and the flavour’s not amazing.”

5th place: Farro traditional hot cross buns 6 pack, $10.49

“Hard, fluffy, delicious, chewy.”

 “A good ratio of raisins.”

“A bit bland. It’s a pinch doughy. But has a quite nice, sweet flavour.”

4th place: Ima hot cross buns 6 pack, $36

Auckland favourite Ima: "There's too much going on."

“This has a good cross”.

“It’s too much. I like the fluffy bready kind. This is too much and too dense. There’s too much going on inside. And on top.”

“Big whopper. Easily the most spices. Most fruit too. Feels fruit cakey. Dense and heavy. Quite delicious flavour though”. 

3rd place: The Clareville Bakery artisan hot cross buns 6 pack, $17.99

Clareville - "more of a fruitcake than a bun."

“Again, it’s more of a fruitcake than a bun for me.”

“The flavour is good but it’s a little crumbly. I like the fluffier ones.”

“Very good. Not too dense. Nice flavour.”

2nd place: Bakers Delight traditional hot cross buns 6 pack, $12

“This one has a rounder and somewhat crispy shell.”

“More cinnamon, more flavour.”

“Way fluffier. More spices coming through. More raisins. I really like this one. It has a nice look to it as well. Just perhaps a little dry.” 

1st place: Daily Bread hot cross buns 6 pack, $22

Only crumbs left from Daily Bread. The local institution and award-winners proving popular with our international guest who have never heard of them.

“Easily my favourite.”

“Lots of raisins, a good texture, nice and doughy with good layers, a good ratio of raisins and a good level of spice that’s not too overpowering.”

“Chewy outside with a fluffy interior, has a body to it, but is not too dense”

“Flavour is amazing and it has the right distribution of fruit and spice.”

“A complex and nuanced flavour profile. My favourite.” 

No items found.
Creativity, evocative visual storytelling and good journalism come at a price. Support our work and join the Ensemble membership program

Hot cross buns blind taste-tested by people who’ve never tried them

Tasty! Photo / Unsplash

It’s a story as old as Easter itself: just as Christ did die on a cross and bunnies bounced around dropping chocolate pellets, so too did Auckland media sit down with the fanciest of artisanal breads and busily rank them. We at Ensemble are not immune from the charms of a hot cross bun challenge. But we conducted ours in a true ‘blind’ fashion for a truly impartial verdict.

Our testees, three food obsessed visitors from the States, not only don’t know their Daily Bread from their Bakers Delight, they’ve also never had a hot cross bun before.

“I don’t know,” one pondered mid-challenge. “What even is a hot cross bun supposed to be?” The result? Completely unbiased results that hang off the hook of one question: Does it taste good?

The method

It’s a serious business trying to get around Tāmaki bakeries the week before Easter. The first day we tried, Ima and Amano were sold out. We pre-ordered from several places the following day. 

Such foresight was however unnecessary at the supermarket and cheaper places. Due to the logistics involved in sourcing buns, we conducted our test on buns that had been purchased the day previously. We paid full price for all buns. 

We are hot cross bun purists and believe chocolate and fruit should not combine and as such, were ineligible for this challenge. 

Our very scientific bun tasting method.

A note on butter

There is a Danish word, tandsmør, which translates to ‘butter spread so thick you can see teeth marks when you bite into it’. Tandsmør shows that the Danish have an inherent grasp on hot cross bun philosophy, and for that reason it was crucial we had a Dane (albeit LA-based) in our test pool. The butter we used was Lewis Road Premium Seat Salt Crystals Butter.

The results (from worst to best)

7th place: Countdown traditional hot cross Buns 6 pack, $4.50

The Countdown bun. Underwhelming, but cost-effective.

“This one has a pretty cross.”

“Not my fave.”

“Chewy.”

“Neither here, nor there. This one feels store bought”.

6th place: Amano hot cross buns 6 pack, $20

We had high hopes for this one, but our panel were unimpressed.

“Smells very spicy, like Christmas.”

“Dense. Not as fluffy.”

“I like a little fluff where the butter can easily penetrate. This doesn’t have that”.

“It looks appealing.”

“I’m not mad about it. A little dense for my liking but the flavour is good.”

“Feels too cakey. Too dense, and the flavour’s not amazing.”

5th place: Farro traditional hot cross buns 6 pack, $10.49

“Hard, fluffy, delicious, chewy.”

 “A good ratio of raisins.”

“A bit bland. It’s a pinch doughy. But has a quite nice, sweet flavour.”

4th place: Ima hot cross buns 6 pack, $36

Auckland favourite Ima: "There's too much going on."

“This has a good cross”.

“It’s too much. I like the fluffy bready kind. This is too much and too dense. There’s too much going on inside. And on top.”

“Big whopper. Easily the most spices. Most fruit too. Feels fruit cakey. Dense and heavy. Quite delicious flavour though”. 

3rd place: The Clareville Bakery artisan hot cross buns 6 pack, $17.99

Clareville - "more of a fruitcake than a bun."

“Again, it’s more of a fruitcake than a bun for me.”

“The flavour is good but it’s a little crumbly. I like the fluffier ones.”

“Very good. Not too dense. Nice flavour.”

2nd place: Bakers Delight traditional hot cross buns 6 pack, $12

“This one has a rounder and somewhat crispy shell.”

“More cinnamon, more flavour.”

“Way fluffier. More spices coming through. More raisins. I really like this one. It has a nice look to it as well. Just perhaps a little dry.” 

1st place: Daily Bread hot cross buns 6 pack, $22

Only crumbs left from Daily Bread. The local institution and award-winners proving popular with our international guest who have never heard of them.

“Easily my favourite.”

“Lots of raisins, a good texture, nice and doughy with good layers, a good ratio of raisins and a good level of spice that’s not too overpowering.”

“Chewy outside with a fluffy interior, has a body to it, but is not too dense”

“Flavour is amazing and it has the right distribution of fruit and spice.”

“A complex and nuanced flavour profile. My favourite.” 

Creativity, evocative visual storytelling and good journalism come at a price. Support our work and join the Ensemble membership program
No items found.