Editor's note on January 13: This shoot features fabric masks. New expert recommendations in regards to the Omicron variant of Covid is to wear a mask that offers higher filtration like KN95s, KF94s, and N95s.
However we may feel about it, face masks are here to stay, for the foreseeable future. Born out of necessity, this essential item has since enjoyed a moment in the spotlight featuring on international runways as an “accessory of note”, and becoming a symbol of our political inclinations and values.
As Aotearoa continues to battle Delta, face masks are still strongly encouraged, though not mandatory everywhere (find the official advice here). Sporting one demonstrates community spirit and respect for your neighbours and fellow kiwis; although there are of course those with a disability or health condition who are unable to wear a covering. For the rest of us, it’s about keeping ourselves and others safe when we’re out in public spaces.
Overseas, particularly in Asia, masks have been a part of the cultural landscape for some time, and we would love to see this same normalisation here - let’s make keeping a mask in our handbag as habitual as having lip balm on hand, or that also essential back-up hair-tie.
And while the blue surgical mask does the job, inject a bit of fun into your daily errands with a playful and practical reusable option. Many of our local fashion brands have been offering their own versions in seasonal colourways or prints - and better yet, these masks are often made using fabric off-cuts helping to reduce waste.
Getting milk and flowers from your local dairy
Going for a little walk
Leaving the house
Catching up on the news
Hanging out in the park
Getting a coffee
Keeping others safe
Photography and styling by Rob Tennent
This shoot was conducted within all current level 3 guidelines.