Jaimee Lupton is the figurehead and brains behind Monday haircare, one of the biggest business and beauty success stories of 2020.
Having launched in March as salon-quality shampoo and conditioner at supermarket prices, the brand has cemented itself as a serious player - repeatedly selling out, reportedly selling more than 1.8 million bottles, and with plans to soon launch into the US and UK markets. It’s part of the disruptive Zuru Edge stable of lifestyle brands, which also includes Dose and Co. collagen, Health by Habit vitamins, Nood petfood and more.
Jaimee herself also has impeccable taste, living and breathing the Monday brand ethos with a penchant for pink and beautiful things. She shares the items that she’s been loving and buying recently.
I honestly don’t know if I would have survived New Zealand’s lockdown earlier this year without the baked goods of local chef and caterer Hercules Noble. While everyone else was baking banana bread, I was devouring copious amounts of his now-famous sourdough. Track down his Instagram and order yourself the Superfood Granola, a jar of the Crunchy Munchy Muesli Bars, and a loaf (or three) of fresh sourdough.
I bought this beautiful brass paperweight from Kiwi interiors-enthusiast Rukaiya Daud, from her online store Fourth St. Home, late last year and it’s one of my favourite home pieces. Each egg is handmade in India, and ours floats around the coffee table in our apartment. It looks perfect stacked on top of a bunch of magazines, or on its own.
It’s been such an exciting month for my MONDAY Haircare team, because our cult shampoo and conditioner is finally available in a new 800ml range. Which – if you hate going to the supermarket, like I do – is such a relief. Having spent a lot of money on expensive haircare throughout my twenties, I’ve come to recognise the ingredients that really pack a punch, so to be able to provide that same quality to consumers at a supermarket price has been such a thrill. PS. The secret sauce is pairing the Smooth shampoo with the Repair conditioner.
I was lucky enough to visit Josh Emett’s latest venture, Onslow, ahead of its grand opening and was blown away. I know how much love and hard work Josh and his gorgeous wife Helen have put into Onslow, so it’s exciting to see it come to life. The cosy interiors were created by Rufus Knight, who’s work I always adore, and my apartment’s only a few blocks away, so I know my partner Nick and I will be frequent visitors. The aged Wakanui beef roast with braised short rib crumb will knock your socks off.
I’ve been using this Kiwi-made concentrated serum for years. It’s filled with powerful actives and plant extracts, and is sort of a hybrid between an oil and a serum. I apply this liberally to my face and neck before I go to sleep every night and wake up with the softest skin. Added bonus - it has the most divine, 100 percent natural, botanical fragrance.
In terms of daily habits that help keep everything in good condition, adding Dose & Co. Collagen to my coffee or smoothie every morning is a non-negotiable. Collagen is a structural protein that acts as a building block for your skin, bones, teeth, joints, and tissue. Think of it as the glue that, quite literally, holds your body together, and it’s just an added bonus that this one tastes divine. I’ve got friends using it to help everything from eczema to psoriasis. Plus, if it’s good enough for Khloe Kardashian...